The Tools Project



Apps, platforms, algorithms, and artificial intelligence: these tools say a lot about who we are at this moment. This series features San Francisco artists and artisans, along with specific analog tools they’re connected to. The films give you a glimpse into the minds and spirits of people with special relationships to analog. It’s an antidote to the multitude of laptop-filled cafes that populate today’s urban landscapes.


Paul Marshall: Multi-purpose Regulation Tool

Jeff Canham: Electro Pounce

Alex Kopps: Ford Adjustable Wrench

Leah Rosenberg: Shopping Cart